Expand the sport of western-style, equine skijoring in North America while keeping athletes, horses, and spectators safe.
Create a marketing engine for regional and national corporations with products that appeal to people who love the outdoors, extreme sports, great competition, skiing, horses, cowboys, and beautiful mountain towns.
Continue fostering a positive environment for families, friends, and communities while connecting with others around the world.
Attract and retain loyal spectators, fans, and sponsors.
Build awareness, excitement, and participation in equine skijoring by creating a series of competitive races to be held annually and leveraged through media.
Support event promoters that are members of SKI JORING AMERICA with marketing materials to promote their events.
Ensure consistency and safety precaution for the athletes, horses and attendees, while encouraging event promoters to build a unique event that fits their town and personality.
Support monetarily or lend in-kind support to organizations within the skijoring community that embrace horses, skiing and the outdoors.