Minutes by Loren Zhimanskova - Tuesday, October 29th, 2015 - 4p - 5:30pm
4 Person Board: Loren Zhimanskova, Laurie Sigillito, Scott Ping, Matt Crossett
Note Board Meeting #1 was an outreach from SA founders Laurie Sigillito & Matt Crossett to Loren Zhimanskova and Scott Ping to see if they would be interested in joining as board members and accomplishing the same goals.
Skijor America Board Meeting #2
Review Robert’s Rules - opportunity to talk, then discuss, then vote
Approved Minutes from last meeting
Board Applications - RJ, Whitni, (Scott spoke with her), Brooke (answered questions)
Matt read application, going for a PhD, from Idaho
Tim & Bruce (wrote emails) Dale (no) Jodee, Cody (no response)
Discussed Ron Behrendt recommended by Dale Duff (emailed him)
Bill Brown lives in NY/CT background in Sports Promotion (Matt has reached out)
Keep number at 7, wait to vote on new members, Regroup on Friday and notify by
Topic of advisors (Bill Behrendt, Dale Duff)
Business Plan - Draft for now - Have to vote on major issues before finalized
Tournament Plans (Race Requirement Docs) - In the works - too early to finalize
Letters of Intent - New Questions
Mailing Lists - Data Base - Build Excel Spread Sheet - Laurie Collecting Names -
Google Docs Matt’s Preference
Loren Z - Follow up in Colorado and Wyoming
Denis Havig - Montana Tourism Board outreach
Maybe Brooke and Hailey (Scott will call) can contact Idaho Board of Tourism
Steamboat - ongoing - figuring out dates in coordination with Nordic - March won’t work
- application in process - Loren will keep Scott in the loop - Brett
Red River - Scott says it’s going well - Jodee has everyone on board
Silver City, MT before Jodee’s (small) - on Scott’s calendar
Brian Head, Utah - still happening - Scott flying to Las Vegas on December 6, 2015 -
Meeting on Monday?
Joe Scanlon - Scott Ping - Others want to be on board - Letter of Intent only, not a
commitment to be a cast member - Scott will send Matt a list - Not limited to how many
people can enter the cup - Not paid to go to races - $500 stipend (meaning payment for
housing/boarding/travel expenses) - How will those who are not selected react? Scott
thinks it will incentivize and increase competition
Race Promos - Consistent - Skijor America logo - Increase to 30 seconds - re-purpose if
it is an existing video - Whitefish for instance - Needs to work digitally - 3 logos - 6
weeks (4x) - cost $250 for 30 seconds - 4 times a month on Altitude - 6.5 minutes ads
(200 inventory, 32 races)
Logo - Scott doesn’t like it - Doesn’t show skier and rider - Elements explain the sport -
Board should vote in time
4. Scott is working on budget/revenues (Wisdom or don’t want to be part of the eight
races). Where will those dollars come from? NASJA still included on Scott’s emails.
Laurie is confused. Scott has been discussing with northern races and they don’t see
advantage if not on the eight race circuit. Wisdom is an example.) NASJA and more.
Would still have a Skijor America representative there. Hailey’s race as well. Bill and
Michelle still confused. What if we don’t pull this thing off? Scott’s responsibility to sell
it. Scott is drafting documents to explain advantages. Scott admits he can’t do it by
himself any more. No waffling. Foresees similar problems. Pending sponsorships.
Also wondering about different divisions, sport and novice. Will they be lost? Technical
delegates paid for hotel/boarding for horse/food and gas through NASJA. How does
this translate? Member “in good standing” . What about NESJA? Skijor America is
NASJA with more. Not committed to giving the races money. NASJA is topped out.
They are hoping to get a TV series out of it. Next year more likely.
Scott will have this finished Friday. 10K plus Mike (Google guy). Murdoch’s & Brewery.
Chamber of Commerce.
Committed Deliverables please define. More technical delegate oriented.
Budget Template from Ron Behrendt.
Each race needs to raise their own sponsorship dollars. No TV series yet, 20% there.
Loren: Nothing to do with money happens without a full board and a vote.
Scott: Line Item. Membership fee to races/competitors. Fee based on #’s of athletes.
Organizer: Doing most of the work. Helping advise. Race coordinator. Sign ups to
awards. Does she has what she needs? Question of control. Help, not control. Bruce
is capable. There need to be others.
Member in good standing. Check list. Responsibility of Scott’s.
People can make a decision to be involved or not be involved. Laurie used the example
of being part of a franchise?
Red Lodge doesn’t have a safe run out. Horse safety first. Suggestions only. 12-15
positive things. Cookie cutter, yet unique.
“Endorse.” New word for sanction or sponsor?
Next board meeting set for Friday, November 13, 2015 at 9 AM mountain time.